How confident are you that everyone in your company would be in sync
with their answers if they were asked to define TRUST?
You might be surprised!
Take this one-question survey and then see how your answer
compares to a group of 250 other businesses!
QUESTION: Who defines TRUST in your company the same way you do?
Examine Options A and B below. Then select the option that best describes what you believe to be true about your company.
Find out how your answer compares to 250 other companies
SmartestMarketingStrategy.com, guiding and advising in Marketing since 2004
The Smartest Marketing Strategy we profess is a simple one, and the most basic and critical to every business's success.
Focus on building and sustaining your business's TRUST
and you will naturally reap the benefits of SUCCESS!
Why this focus?
For 96% of consumers, the only way you will ever earn their business
is to earn their TRUST first.
Those stakes are high enough for us to give it some whole-hearted attention!
Hopefully, they are for you, as well.
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NOTE: For this template to work properly, you must have BOTH A and B option buttons visible. If you hide the buttons, your visitors will be unable to view the second page. You should also have at least some elements visible on the second page.
Page 1 above is the first page your customer will see. Upon clicking one of the option buttons, the second page will quickly fade in.
Page 2 below will be shown once the user clicks one of the A/B option buttons
Choose A or B
See The Results
Find out how many others answered the same way you did!
ANSWER: Who defines TRUST in your company the same way you do?
I believe my employees would likely define TRUST similarly, yet, I cannot definitively say how closely the definitions would be to mine or to each others'
The results of a project we conducted with 250 service-related small businesses and their employees revealed that although a high percentage of employees completely agreed on the importance of TRUST, only four companies were able to score in the "consistent" category. Other than those four, no consistent definitions of TRUST surfaced within any of the other companies we surveyed, revealing a whopping 1.6% consistency rate. Room for improvement?
Surprised at these results? Even though TRUST is innate in all human beings, unless it is truly understood, it is common for most people to think of TRUST in partial terms without realizing they are missing a big piece of what TRUST really means.
TRUST is actually comprised of two elements, Character and Competence. It is only when you can combine the attributes of both of these that you get Credibility, TRUST at its fullest.
Two areas of TRUST that both sides of the desk typically agree on are transparency and mutuality. This means that TRUST
in business works best when the whole team is on board and on the same page. Establishing the same interpretation of TRUST for the whole gang is a great place to begin building an effective TRUST focused strategy for your business.
Have a no-obligation conversation about Training for YOU or your WHOLE TEAM
I can prove that understanding CONSUMER TRUST and its influence over your business's successes is something that will pay you dividends over and over and over again.
I can prove it to YOU or to YOUR WHOLE TEAM!
Every individual who represents your company impacts those successes, as well as your company's worth and reputation, which is why I invite you to consider this offer. After a 45-minute training, your whole team will experience a revelation in the ways they look at TRUST.
When your entire team is in sync and understands the impacts of TRUST better, eyes will open to ways everyone can become better contributors, adding greater value to their own positions and to successes company - wide..
Diana Herzan, SmartestMarketingStrategy.com